Work Experience 

On LinkedIn and as follows:

Senior Integrated Producer

19+ years in Marketing Production roles overseeing and producing across multiple disciplines.   Managed and executed productions with top flight creative teams and brands globally, specializing in modern communication, film, stills, design and culture. 

SPEACIALTY AREA: Outcome-driven, charismatic Producer with a combination of excellent business acumen, creative problem solving, and motivational leadership. Excel in working with top-performing brands and handling complex levels of responsibility within dynamic environments. Maintain global vendor relationships and partnerships to steer productions through successful execution. Respected team leader, overseeing production departments and complex projects involving multi-mediums on a global scale.

SKILL SET AND LEADERSHIP:  Multi Media Productions | Creative Producer |  Excel at High Velocity shoots | Passionate Team Leader | Savvy Problem Solving | High Performance Standards | High-Profile Negotiations | Strategic + Proactive Thinker | Mom of Two

AWARDS: Cannes Lions (Titanium); One Show; The Webby Awards

Professional Experience:

THE COCA-COLA COMPANY – 2016-2018 | Senior Producer; Contractor for 18 months, Social Center

Recruited to creatively push and execute production within Coca-Cola’s Social Center.  Tasked with improving performance and creative ideas across 10+ brands across all top performing social platforms.

-        Produced numerous live action and still shoots monthly.

-        Managed schedule, budgets and timely delivery.

-        Served as Line Producer and Agency Producer. 

-        Ensured creative concepts were kept within scope.

-        Introduced and educated teams on well-planned productions, delivering top creative.

-        Worked across IMC and Brand Departments inside of TCCC

FREELANCE EXECUTIVE PRODUCER, Global – 2014-2016 | Accounts included: Nike, Coors Light, Vitamin Water, Samsung Global

Integrated production services weighted towards artistic collaborations. As a Producer: oversaw prep, live shoot and post production management. As an EP: road mapped talent; assigned and managed production teams; reviewed and refined operations and materials, forecasted budget/planning, negotiated artists and contracts.

-        Oversaw large scale productions – TV, stills, radio, digital and social.

-        Reached 100% success keeping within budget on high profile global productions. 

-        Negotiated and managed all facets of production from concept through delivery.

-        Operated in fast-paced environment

WIEDEN + KENNEDY – 2013-2014 | Executive Art Producer, Nike

Oversaw a team of producers to make and curate all photographic, illustrative or print focused content for the company.

-        Served as Executive Producer on Nike North America Productions.    

-        Led + trained Producers to smoothly transition onto the high velocity and volume account. 

-        Strong motivator and educator on top level productions

-        Produced three global World Cup Campaigns within a six-month period, including all stills, animation      and illustration work for client’s global campaign.

-        Extensive experience in contract review and negotiation including writing talent & artist contracts and rights/usage negotiation.

WIEDEN + KENNEDY – 2010-2012 | Sr. Art Producer; Accounts included Nike, Dodge/Chrysler

 Proven ability to assess internal process relating to project management and production efficiencies, both in relation to tangible (fiscal) and intangible (creative) product.

-      Recognized by peers, artists, industry and reports for passion and professionalism towards the highest possible creative standards of output. 

-        Consistently introduced creatives and art production department to new artists.

-        Continually requested by clients for productions.

-        Curated art shows within the Wieden + Kennedy Gallery Space.

FREELANCE BROADCAST PRODUCER, North America 2004 - 2014 | Accounts included ESPN, Delta Airlines, Capital One, Subway

Supervised, configured and executed Television and Radio projects from concept stage to production through editorial; oversee all aspects of Business Affairs for each project.

-        Managed production budgets and timely delivery.

-        Handled director search and production fee negotiation.

-        Supervised budgeting, casting, contract payment of SAG/AFTRA and celebrity talent.

-        Negotiated license fees, permits/releases with music producers + publishing companies.

-        Oversaw original music, including creative direction, fees and delivery.

-        Handled legal and network clearance of scripts, storyboards and finished commercials.

-        Trafficked broadcast spots to network, cable/satellite and local stations.

BAYLESSCRONIN - 2000 - 2004 | Broadcast Producer | Creative Resource Manager + Art Buyer

WIEDEN + KENNEDY – 1997 - 2000 | Creative Resource + Public Relations Coordinator | Creative Assistant

Education:

 Bachelor of Science, Marketing –  UNIVERSITY OF ALABAMA, Tuscaloosa, AL